Webisodes

WHAT ARE THEY, AND HOW CAN YOU USE THEM?

“Webisodes” seem to be on many of my clients’ and students’ lips.

They are short (2-5 minutes) films designed for putting on the internet,
often via YouTube.

Why are they so appealing? Given their short length, they are usually
inexpensive to shoot, quick to edit, and they seem to make it easy to
establish a brand name.

Moreover, many webisode producers think it’ll open the door for them to get
big-bucks offers from television companies to expand their concept into
weekly comedy series.

But, there’s the rub.  Until and unless you meet certain thresholds (e.g., a
certain number of episodes, a certain number of “clicks,” etc.), the value
of one, two or three webisodes can be quite limited.

However, I’ve got three clients and one student right now who HAVE met those
thresholds – and, lo and behold, they’re all now entertaining offers from
webisode distributors as well as from bona fide production companies.

So, this formula CAN work, but, as ever, you need to “know before you go.”

I’m working with these clients and students right now to maximize the offers
they’re receiving, based on well thought-out strategies for their content.

I hope this tip helps.

Eric Sherman

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